While many community financial institutions have a BI group or platform, the analysis is limited to illustrations and simple averages. The largest banks have teams of data scientists and are spending hundreds of millions in developing sophisticated models to identify optimal targets; which are your best members. The goal is to create a set of recurring best practices that improve member service, retention or achieve growth.
FinTech DS+C will work to create models to empower action based on the statistical relationship of your products and services to member contribution, service and retention. We will analyze, or create a plan to be able to have the data to analyze, the success of each action within each member segment using the right channel, the right message, to the right member, at the right time. Data Science, using random forest, logistic and linear regression may reveal the best segment for each action; the result is prescriptive action lists.
Contact us today to get started.